![]() And it’s among the things the producers do to avoid the problem of repetitiveness, along with things like one of the best bridges I’ve heard so far this year. Hey, credit where it’s due, kept it short and sweet. The six-second trap break in IVE's song made me laugh, it's like they realized it makes no sense but there's an incentive in their contracts so they just put it in to check boxes, lol.- Asian Junkie April 10, 2023 It maybe isn’t as immediately memorable as some of their past hits in terms of having a repeatable hook, but the chorus as a whole is arguably their best work. ![]() Instead, they subverted that expectation and went with a fully-fleshed out and melodic chorus set to an easy rhythm, and it has all the members harmonizing, which is a bit unique nowadays in itself. The pre-chorus basically empties the instrumental out, replacing it with minimalistic xylophone touches as it builds from clean, softer vocals to a passionate explosion from Liz, who basically had to be used on a song like this.Īnother surprise was the chorus itself, which I had assumed was going to be an anti-drop and cool posturing. Hell, the “ I’m on my way” part of the verse alone is arguably a hook in itself. ![]() “I AM” establishes potential from the first seconds, as the beat bumps along with synths serving as sort of a horn section that provides an energy that persists throughout. ![]() And for as well-produced as “I AM” is, it still really depended a lot on the members bringing their own charisma to the song and they delivered that yet again. Sure they stretched their wings a bit on “ After Like“, but this really is a vocal-centric anthem that almost seems like their answer to any questions about ability, as if they themselves are embodying the song’s self-confident and assured ethic. I was rather shocked throughout “I AM”, not necessarily because it’s unique as a pop song, but because IVE really push their own limits here. ![]()
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